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Public Service
A Father's Place: Recipient for Public Service Campaign
October 2008: Each year, AAF-CC designs a multimedia campaign for a local or regional non-profit organization to create awareness of the organization’s purposes and goals for community enrichment and philanthropic involvement. The multimedia campaign is comprised of design and advertising for TV, print, radio, billboard and marketing collateral. Local media venues sponsor the campaign through their donations of advertising space or production. This year’s recipient winner is A Father's Place.
A Father’s Place serves the fathers and families of Horry County. A Father’s Place provides comprehensive assessment and intervention services for low-income non-custodial fathers between the ages of 18 and 35 who are currently not closely engaged with their children. These fathers have a high rate of underemployment/unemployment, spotty job histories, low educational levels, physical and mental health challenges and are often disengaged from society. Core services include fathering classes, education assistance, employment readiness training and referrals, weekly support groups, and intergenerational mentoring as well as family advocacy and resource management. There is a strong focus on the need for fathers to pay child support in a timely manner.
The specific challenge addressed by A Father’s Place is father absence and the negative effects it has on children. Our project benefits the lives of at-risk children and strengthens community by increasing the number of non-custodial fathers who are actively engaged in the spiritual, emotional and material support of their children. Our project benefits the lives of at-risk children and strengthens community by increasing the number of non-custodial fathers who are actively engaged in the spiritual, emotional and material support of their children.
Data shows that Horry County is enduring a steady increase in single-parent households. Most of these house-holds are headed by mothers. Our communities are increasingly confronted with the consequences of father absence, especially within the African-American community. Public service advertising will allow A Father’s Place to present and distribute information on the consequences of father absence and ways to increase father engagement. Also the image of fatherhood has been tarnished in recent years with fathers typically being portrayed as bumbling (buffoonish) and inept. The advertising will be able to increase the public’s awareness of their program and service offerings. Ultimately a more informed public will lead to more fathers being closely engaged with their children because every child deserves to have a responsible, committed and involved father.
If you would like more information, please contact Public Service Chairperson Chris Nugent at 843.839.7911or by email at cnugent@wmbfnews.com.
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AAF-CC Now Accepting Applications for Multimedia Public Service Campaign
September 2008 – American Advertising Federation-Coastal Carolinas (AAF-CC) is now accepting nominations for the 2008-2009 Multimedia Public Service Campaign Award. AAF-CC endorses public interests on behalf of community betterment by assisting local and regional non-profit organizations with fundraising and public relations efforts.
Each year, AAF-CC designs a multimedia advertising campaign for a local or regional non-profit organization to create awareness of the organization’s purposes and goals for community enrichment and philanthropic involvement. The multimedia campaign is comprised of design and advertising for TV, print, radio, billboard and marketing collateral.
Previous multimedia campaign recipients include Street Reach, Coastal Samaritan Counseling Center, The Waccamaw Community Foundation, South by Southeast and Horry County Humane Society. For the past three years, AAF-CC’s public service efforts have received top honors during the American Advertising Federation’s (AAF) National Club Achievement Competition.
If you would like more information about the public service campaign or wish to submit an application for your organization to be considered as a recipient of AAF-CC’s 2008-2009 multimedia award, please contact Public Service Chairperson Chris Nugent at 843.839.7911or by email at cnugent@wmbfnews.com. Deadline for all applications is September 30, 2008. The selected charity will be notified by October 31, 2008.
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AAF-CC Selects Street Reach for Public Service Campaign
October 2007: Each year our club awards a local non-profit organization with a public service campaign designed to build awareness of that organization's fundraising and publicity goals and efforts. AAF-Coastal Carolinas is thrilled to announce that the 2007-08 Public Service Campaign recipient is Street Reach Ministries.
Street Reach is committed to servicing the homeless and less fortunate in Horry and Georgetown Counties. For almost two decades, Street Reach has provided shelter, counseling, medical care and employment assistance to those in need.
Kudos to T2H Advertising for donating creative time and talent to develop this year's public service campaign for Street Reach.
As Street Reach prepares to move into its new home, Kristin Hardee, Jeff Thompson and Tim Parry of T2H Advertising are hard at work completing an AMAZING campaign that conveys the message that homelessness can happen to anyone and, that with today's debt to income ratio, the reality for some Americans is that homelessness may only be a couple of paychecks away.
As the roll out date draws closer, we'll keep you - the members - posted on the campaign progress.
We extend special appreciation to Collins & Company Advertising for donating their services for the successful Horry County Humane Society Public Service Campaign in 2006-07.
