- Membership Information
- We have a membership that is right for you. All types of businesses in Myrtle Beach area can benefit from being a member, so check them out here!
Monthly Luncheon Programs
November 2008 Lunch Program
Kira Perdue - EVP of Atlanta/Charleston-based Trevelino/Keller Communications Group
There's new frontier out there: blogs, RSS feeds, Facebook, LinkedIn, Twitter and Mashable. When the dot-com bubble burst in 2001, it gave birth to something known as Web 2.0. Since then, countless new platforms have emerged, along with some startlingly effective ways to cultivate business relationships. Kira will show how these social medias are changing the way we need to market to customers and clients, and how to use these new tools to our advantage. She'll walk you through a virtual journey, as we examine some of the most popular and useful Web 2.0 business applications available today, and bring them to life with some dramatic case studies.
For the past 15 years, Kira Perdue has managed the strategic direction of PR programs for technology and consumer lifestyle companies, including industry leaders Verizon Wireless, EarthLink, Velocity Sports Performance and Target. From "on the street" grassroots events to launching national products, Kira's expertise lies in developing targeted media and consumer outreach programs that place new brands on the map.
Click here to view Five Ways to Use Social Media to Reach People Who Don't Use Social Media
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October 2008 Lunch Program
Bob McNeil - Founder & President of Images USA: "Get Ready for Multicultural Marketing"
As communications professionals, our job is to effectively reach the increasingly diverse demographics in American target markets. Market segmentation has never been more apparent. Bob will share some of his expert insights and approaches to effectively presenting messages in a way that really connects with the intended audience.
Bob is the founder and president of IMAGES USA, an award-winning full-service multicultural marketing communications firm based in Atlanta. From its humble beginnings in his Georgia Tech dorm room, Bob has grown IMAGES USA into a thriving communications business with 40+ on staff, serving industries including pharmaceutical, telecommunications, tourism and government.
Advertising, PR, promotions and event specialists, IMAGES USA was named "Multicultural Agency of the Year" by the American Marketing Association and selected as a "Top Owned Business" by DiversityBusiness.com.
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September 2008 Lunch Program
Peter Shankman - Founder and CEO of The Geek Factory!
An entrepreneur, author, speaker, and ingenious worldwide connector, Peter Shankman is globally recognized for his radical new ways of thinking about social media, PR, marketing, advertising, and creativity.
Get ready for some ground-breaking ideas concerning emerging opportunities in the world of Social Networking. It's not Web 2.0; it's not Web 3.0 anymore. It's simply life. Peter tells us that if we're not using today's hottest tools to stay connected (Facebook, Twitter, blogging, etc.) -- we're missing out. The new age of social networking is not a fad -- It's quickly becoming the defacto standard.
Peter Shankman is founder and CEO of The Geek Factory, a NYC-based boutique Marketing Strategy and PR firm, whose clients have included Snapple, Disney, American Express and Discovery Networks among others. He's the author of "Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them." <-- (a great read! Available on Amazon at http://tinyurl.com/55htb3)
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2008-2009 PROGRAMS
September 18
Peter Shankman, Founder & CEO, The Geek Factory
Social Networking is NOT a Fad!
October 16
Bob McNeil, President & CEO, Images USA, Atlanta:
Diversity in Advertising
November 20
Kira Perdue, Vice President, Trevelino/Keller Communications Group, Atlanta/Charleston:
Using Web 2.0 in your 2009 PR Plan
December 11
Holiday Club Celebration + Media Auction
January 15
Sabrina McLaughlin, APR, Director of Decisions & Owner,
Insight Marketing Communications, Navarre, FL:
Marketing on a Shoestring Budget or Topic To Be Announced
February 19
Doreen Sullivan, CEO, Post No Bills, Entertainment Promotions (Columbia)
Exact Topic To Be Announced
March 19
Chuck Bradford, Chick-fil-A, Atlanta:
Brand Presentation, Exact Topic To Be Announced
April 16
Mike Fox, ex-president of Trone, Founder & Principal: The Mullingar Group, Winston-Salem
Pitching and Prospecting for New Business
May 21
David Oakley, Partner, Boone Oakley, Charlotte
Out of Home Advertising - Exact Topic To Be Announced
June 18
Mason Reed, Account Director, Crispin Porter + Bogusky, Miami/Colorado
Agency Creative Review
Programs may change due to cancellations.
