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News
February Lunch Program
“Generational Marketing: What’s Age Got to Do With It?”From the new matures to the millennium generation, our American generations are distinctly different from one another. Lifestyle trends and preferences lend each a definite flavor. Not only are they different from one another, they are unlike generations of prior years. For example, no one would argue that today’s teenagers are nothing like teens of the 1950s. This presentation answers the critical questions: Who makes up our generations and what are their primary values? Which generations are the most influential and lucrative? How can you build your promotional campaigns to secure the best response from your specific markets? This presentation gives you insightful information to use in designing promotions that capture the attention of each generation you must reach.
Speaker:
February's speaker is Susan Saurage-Altenloh has spent almost two decades exploring the characteristics and values of the American population.
As one of the most innovative marketing research resources in the U.S., her firm provides critical data for some of the coolest and most challenging campaigns and clients across the country. To name a few: BP, Tenet Health, HP (Hewlett Packard) and AIG American General.
